CUT YOUR ACQUISITION COSTS

Are your customer acquisition costs rising with little to show for it? Are you attracting cash chasers who disappear overnight? TLC programs help you acquire the right people – the customers who stay – without destroying your margin in the pursuit of vanity metrics.

Let’s Talk Acquisition View Our Case Studies

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SAY HELLO TO A MORE SUSTAINABLE STRATEGY

Cash offers may entice new customers to join, but they rarely stick around after the money is gone. Not to mention, the high cost of hard cash destroys margins and does nothing to leverage your unique brand. We help clients move beyond one-off cash incentives and create more loyal new customers with high value, experience-led incentives – for a fraction of the cash equivalent.

CONTROL ACQUISITION COSTS

Pay a fraction of the reward value, so you can increase your generosity, more frequently, while reducing your acquisition costs.

INCREASE CONVERSION RATES

Swap overused cash offers for value-add experience rewards that resonate, helps you stand out and drives high conversions.

FIRST-TIME CUSTOMER RETENTION

Leverage the connection between your brand story and peoples’ needs to attract new customers who stay for the right reasons.

A woman sitting looking pensive at a laptop screen, with two others standing behind her

A man with his head in his hands looking glum at a laptop

Four supermarket shelfs, with a range of products on each

ACQUISITION
CHALLENGES
WE SOLVE

Acquisition Costs Are Too High

You’re paying premium rates to bring customers in – who may not stick around.

How TLC Helps:

TLC’s experience rewards are proven to attract the right customers within a capped acquisition budget.

Customer Retention Is Low

Half of customers who churn don’t make it past the first 90 days after signing up.

How TLC Helps:

We don’t just acquire customers – we help you engage them quickly, developing more than a transactional relationship.

You’re Not Visible Enough

You’re struggling to stand out in a sea of generic cash offers.

How TLC Helps:

Our bespoke, experience-led strategies leverage your unique brand, connect with your ideal customers and help you stand out in your market.

RESULTS FOR TODAY, GROWTH FOR TOMORROW

Why do leading brands choose TLC to transform their acquisition programs and beyond?

View Our Case Studies

+200%

INCREASE

In sign-ups through emotionally led rewards

40%

SAVINGS

On reward costs compared to the cost of cash incentives

+5%

Sales uplift

From programs when replacing discounts with experiences

15M+

Actions

From customers driven through tailored acquisition journeys

WHAT SETS OUR ACQUISITION PROGRAMS APART

Built for more ambitious marketers and proven to attract demanding consumers.

Most brands give discounts or cash offers.

YOU OFFER RELEVANT, ADDED-VALUE REWARDS.

Most brands don’t leverage their brand story.

YOUR STRATEGY BUILDS ON YOUR BRAND STORY.

Most brands settle for sign-up metrics alone.

YOU FOCUS ON CUSTOMER VALUE BEYOND ACQUISITION.

LEVERAGE YOUR BRAND STORY

Experience-led, added-value rewards don’t just win customers – they tell your brand story in a way that matters. They build emotional connections from day one, reinforcing your purpose and standing out for all the right reasons. Cash offers risk cheapening your brand and attracting bargain hunters.

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MATCH CUSTOMERS TO THE RIGHT REWARDS

You can’t engage people if you don’t know what excites them. That’s why our reward recommendations are backed by data, not guesswork. We blend your customer insights with our propriety COSMOS platform to identify the rewards your audience will actually care about – personalised, relevant and proven to perform.

A tablet screen showing results from the Cosmos platform

OFFER HIGHER VALUE TO ALL FOR LESS

Costly cash offers are unsustainable and deliver little long-term value. Our unique reward ecosystem enables you to give more generously without stretching your budget, unlocking 10x more value from the same spend. That means bigger impact for your customers, better ROI for your brand, and a big win for procurement.

A screenshot of the Cosmos rewards platform

SAVE TIME & MONEY THROUGH OUR PLATFORM

Meet COSMOS – the smarter way to build and launch acquisition programs. It’s fast, flexible, fully on-brand, and packed with everything you need for success: a broad suite of consumer rewards, slick end-user experience, and real-time performance insights to learn as you go. Designed around your needs, COSMOS delivers through three powerful pillars: Builder, Rewards, and Insights.

HARNESS INSIGHTS TO OPTIMISE FOR SUCCESS

COSMOS Insights gives you the data edge before, during and after your campaign. With a suite of powerful tools, you can validate strategy, optimise performance in real time, and uncover what’s really driving your results. Whether you’re fine-tuning a live program or planning the next big move, COSMOS Insights turns data into action.