TLC Worldwide Welcomes Munas van Boonstra As Managing Director, APAC

We are delighted to announce that experienced creative entrepreneur and accomplished changemaker Munas van Boonstra has joined TLC as our new managing director in APAC. Her appointment marks a pivotal move in our continued expansion in the region and our mission to redefine customer engagement and lasting loyalty, at scale.

Munas is no stranger to driving impact. With over 20 years’ experience in marketing and advertising, she was formerly listed in Prestige Malaysia’s ‘Top 40 Under 40’, was the youngest ever head of commercialisation of a public listed company in Australia, led Malaysia’s largest integrated agency One Publicis, and has held a number of C-suite roles that have seen her support Fortune 500 companies, public firms and Government departments.

She joins having most recently spent over four years as managing director of independent agency Monks, where she was responsible for operational transformation, financial expansion, and client growth across Southeast Asia.

She has also seen first-hand just how many brands overlook rewards and loyalty as a strategic growth lever.

“I strongly believe that this is the most important conversation that marketing leaders are having in our digital world,” she said, commenting on why this role appealed to her right now. “I wanted to be inside that conversation, not watching it from the outside.

“APAC is also the toughest, most honest market for loyalty. Consumers here don’t reward brands out of habit. They reward brands that make them feel real and valued. This is everything TLC stands for, and this opportunity to join the senior team will leverage everything I’ve been working on in my career, over the last 25 years.”

Pren Munian, TLC Worldwide’s CEO APAC and MEA, added: “Munas’ appointment reflects our commitment to building the strongest growth leadership team in APAC. As brands rethink customer engagement and the need to connect on a deeper level in today’s digitally driven world, we’re investing in the talent and capability to help clients drive measurable growth through smarter rewards, loyalty and partnerships.

“I’m delighted to welcome Munas to TLC Worldwide. Her strategic mindset and commercial expertise will help accelerate our vision of making rewards and loyalty one of the most powerful growth engines for brands across APAC.”

Welcome to the team, Munas!