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Article

What Can Brand Marketers Learn From The Resurgence of Reddit?

Reddit’s rise highlights a growing demand for authenticity, trust and real insight. TLC explores what this shift means for brands building stronger customer engagement and loyalty.

DATA-DRIVEN INSIGHTS

Thought leadership, advice and expertise to help improve your results.

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Article

How Telcos Can Stand Out in a Sea of Sameness

In a commoditised telecoms market, discover how experience-led, emotional engagement helps telcos stand out and grow.

A car is lifted on a hydraulic lift, and a stack of four tires is in the foreground

Article

How Michelin Turned Tyres Into The World’s Most Prestigious Food Guide

The Michelin Guide started as a clever way to sell tyres but became the ultimate culinary authority. TLC explores how this 100 year-old marketing strategy still inspires brands today.

A man and a woman are sitting on a couch, celebrating while watching a sports event.

Article

6 Steps to Proactive Telco Customer Engagement

See how leading telcos predict customer needs, personalise experiences, and turn rewards into real impact.

RESULTS IN YOUR SECTOR

Proven results for brands in your sector – our case studies tell the story.

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+265%

increase

in platform traffic

TURNING BILLS INTO EXPERIENCES

TLC helped MEO turn monthly bills into experiences, launching a digital currency loyalty platform that drove a 389% increase in voucher redemptions.

Mediaworld club card on red and white background

+61%

purchase frequency

showing loyalty.

Emotional Loyalty, Delivered

TLC reimagined MediaWorld’s programme to reward behaviours, not just spend.

American Family Insurance

92%

of Members

said the program met or exceeded expectations.

Protecting Dreams with Rewards

TLC built emotional loyalty for AmFam through personalised, lifestyle-led rewards.

A woman with the sea in the background talking on her mobile phone

+20%

Above Forecast

uptake amongst customers.

Value-Led Roaming Incentive

TLC turned roaming into a reward—boosting uptake and sentiment.

A Banca Di Asta campaign poster for SBAM!

96%

retention rate

amongst Gen-Z customers.

SBAM! Gen Z Account Activation

TLC helped Banca di Asti attract Gen Z with €300 lifestyle rewards and bold messaging.

The Tommy Hilfiger campaign page on a laptop screen

+86%

Sales Uplift

beating projections by more than 4x.

Holiday Travel That Drives Sales

TLC swapped discounts for $250 travel credit—boosting Tommy Hilfiger sign-ups.

A cup of coffee with a latte art design next to the text "The £1 coffee network."

3,500

restaurants

participating nationwide

BUILDING EVERYDAY LOYALTY

TLC helped Three Mobile build everyday loyalty with always-on dining and coffee rewards designed to drive regular app engagement.

An Electric Ireland campaign website page

Electric Ireland

+135%

Increase

on competition entries.

Cutting Churn with Powerful Rewards

TLC helped Electric Ireland revamp rewards to boost loyalty and outshine the competition.

A young woman is smiling and celebrating in front of a laptop.

30%

uplift

in user activity within the Singtel app

ALWAYS-ON LIFESTYLE REWARDS

TLC helped Singtel boost app engagement with always-on lifestyle rewards, driving a 30% increase in user activity.

A Ferrero promotion being showcased in a store

32%

Sell-Out

at Frankfurt Airport.

From Runway to Rewards

TLC used high-value travel rewards to lift duty-free sales and deepen retailer partnerships.

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