A lady looking at shelves in the supermarket and comparing prices

How Supermarkets Are Driving Behaviour in 2026

RetailInfographic

January 28, 2026

From transactional to transformational

Supermarket marketers are navigating tighter budgets, shifting shopper expectations, and pressure to deliver sharper commercial outcomes from every campaign. Here's how leading brands are responding — and what their results are telling us.

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