UNLOCK EMOTIONAL LOYALTY

Go beyond rational and financial benefits – TLC helps you build deeper and sustainable loyalty through a benefits strategy that elevates the value exchange, increases personalisation and leverages the power of your brand. Discover how you can transform your loyalty strategy for success.

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LOYALTY HAS CHANGED

Loyalty isn’t what it used to be – today’s programs must go beyond discounts and convenience to deliver emotional, experience-led value that truly connects.

Brands that engage the head, wallet and heart see the payoff: emotionally engaged customers have a 306% higher lifetime value.

HEAD

Rational Benefits

Member services & convenience

Wallet

Financial Benefits

Member pricing & discounts

Heart

Emotional Benefits

Member personalisation & relevant rewards

THE 6 KEY LOYALTY CHALLENGES WE SOLVE

The average loyalty program isn’t driving a positive ROI – it’s attracting bargain hunters, buying attention with discounts, damaging brand value and shrinking margins. TLC builds loyalty differently by creating relationships based on value-add, not value-off.

ATTRACT NEW MEMBERS

We acquire new customers into programs that align with your brand’s products and services – then keep them engaged with authentic, loyalty propositions tailored to their passions and needs.

ENRICH MEMBER DATA

Loyalty programs that offer more ways to engage, and better reasons to do so, unlock richer customer data. We help clients turn those insights into smarter, more satisfying member experiences.

PERSONALISE BENEFITS

Better data means a better understanding of your audience, allowing your program to serve up more relevant content and rewards, starting the journey to hyper personalisation.

TRANSFORM ENGAGEMENT

Leverage a more sustainable benefits strategy to increase your value exchange and the frequency of engagement with your loyalty program – turning more customers into superfans.

RETAIN MORE CUSTOMERS

More personalised, deeper engagement creates brand advocates that want to stay for longer. We help brands to keep giving customers reasons to stay engaged, beyond transactional moments.

IMPROVE ROI & REDUCE COSTS

Reimagining loyalty strategies that better understand and serve members delivers stronger results and increases the return on investment.

Ready to rethink your approach to loyalty strategies?

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HOW WE DO LOYALTY DIFFERENTLY

We help clients better understand their customers, to serve them more personalised and generous value, that is in-line with their brand’s purpose and sustainable for long-term growth.

LEVERAGE YOUR BRAND STORY

We don’t do one size fits all – we align each program to your unique brand and customers. Finding the sweet spot between your brand story and values, and your audience’s passions and needs, creates deeper connections that last.

CUSTOM SOLUTIONS FOR YOUR BUSINESS

We’re here to work with you – whether you’ve got an existing program that can be improved or you’re ready to create a new one. Our member-led approach allows for more personalisation, which creates higher engagement and ROI.

CREATE BRAND ADVOCATES

Customers want more than a generic discount – show you understand them with personalised content and benefits that drive emotional loyalty. TLC’s bespoke programs transform passive customers into brand advocates by increasing the value exchange.

DRIVE ENGAGEMENT BEYOND TRANSACTIONS

There’s more to engagement than rewarding each transaction – consider non-transactional interactions like celebrating milestones, referring a friend, posting a review or using the app, and reward these to encourage desired member behaviours.

ADOPT A SUSTAINABLE LOYALTY STRATEGY

Cash rewards and discounts are costly – TLC’s unique reward ecosystem unlocks sustainable generosity as you only pay a fraction of the value. This allows you to reward more customers, more often, without breaking the bank.

FEED YOUR VIRTUOUS LOYALTY DATA LOOP 

The more member data you have, the more personalisation you can offer – TLC’s Virtuous Loyalty Data Loop creates more moments to engage using better incentives, which continue to deepen your understanding of how best to serve your audience, and so the loop continues.

THE TLC PROMISE

Create more personalised, valuable and exciting programs at scale and within budget. Unlock emotional loyalty, deeper engagement, stronger brand love and sustainable ROI.