MEDIAMARKT: BOOSTING IN-STORE TRAFFIC AND ENGAGEMENT THROUGH HIGH-VALUE REWARDS

The Challenge

Prior to the TLC partnership, MediaMarkt – like many electronics retailers – was navigating a highly promotional environment. Customer loyalty in the retail tech market is traditionally low, with shoppers jumping between brands for the best price. MediaMarkt needed a mechanic that would increase store traffic without clashing with ongoing discount campaigns, boost basket size in a category where purchase frequency can be low, appeal to a broad audience (particularly families and young adults), and deliver perceived value far beyond the investment.  

Why TLC

MediaMarkt was drawn to TLC for our proven ability to create high-return, “always win” campaigns that deliver guaranteed value and drive sales instantly. Throughout the campaign, we brought exclusive access to a global rewards ecosystem, negotiation power that allowed us to multiply MediaMarkt’s investment tenfold, experience-led incentives proven to motivate behaviour more powerfully than cash discounts, a frictionless operational setup, and data-led customer insights that allowed us to track participation and impact in real time. 

 

The TLC Approach

Leveraging over 30 years of experience in retail acquisition, engagement and loyalty  campaigns – and our global network of 100,000+ experiential reward partners – we created a frictionless, high-appeal initiative entitled ‘Spend €100, Get €100’.  

For every €100 spent in-store, customers received €100 in lifestyle and experiential rewards across five popular categories – Uber Eats, Dining,Sports, Beauty, and Fashion.  

From well-known international brands to trusted local partners – including Adidas, Mike Davis, Vertbaudet, Spartoo and Beontime – the variety meant customers could choose offers that matched their personal interests and lifestyle. 

The activation was fully integrated with MediaMarkt’s in-store communication and aligned with their promotional calendar to complement – not compete with – existing discounts.