LOGITECH: BRINGING MUSIC FROM EARS TO EVENTS WITH EXPERIENTIAL REWARDS

Creating emotional connections with immersive experiences

Our Sectors

Consumer Tech

Client

Logitech

Solutions

Sales Promotions

Location

United States

Three people enjoying music outdoors on a boat while holding Logitech Ultimate Ears portable speakers.

Overview

Logitech is all about making audio gear for life’s soundtrack – but they wanted a more vivid way to bring that soundtrack to life.

To boost sales of their go-anywhere Bluetooth speakers with 360 sound, Logitech Ultimate Ears, they needed to emotionally connect with their customers.

The Challenge

With a diverse audience including millennial men, social gatherers, influencers, and travellers, it was important for Logitech to find a message that resonated across groups.

They also saw a unique chance to create cohesion across their Ultimate Ears product portfolio, including the UE Boom and MEGABOOM, and direct steady traffic to their DTC website.

Why TLC

Given the scope of the programme, Logitech needed a partner who could deliver high-value rewards to more shoppers for a lower cost per redemption. TLC’s nationwide network of live event experience providers made it possible to offer memorable moments at scale, for a fraction of the face value.

The TLC Approach

This wasn’t only about incentivising traffic and sales. It was about having a direct conversation with consumers – and creating experiences that encouraged those conversations to continue.

For a group of music lovers looking for the best sound quality from their speakers, the right reward had to complement this passion.

With this in mind, we conceptualised “Get More Boom”: a campaign that offered Logitech’s target audience the experiences they loved.

With every qualifying purchase, they got a $50 credit towards any live event, from concerts to sports – even festivals that they could bring their new speakers along to.

Collection of colourful Logitech Ultimate Ears portable speakers with the message “Get More. Boom.” and a $50 live-event reward offer.

The Results

Over the six weeks that the promotion was live, Logitech saw a 40%+ increase in add-to-cart and conversion rates on their DTC website. This gave them access to critical first-party data and insights on top of boosting sales.

In a post-campaign survey, 88% of customers said that their opinion of the brand improved or remained positive because of the campaign. By pairing high-quality products with high-value, high-relevance rewards, Logitech gave their customers something priceless: a chance to create new memories doing what they loved.

40%

increase

in add-to-cart rate.

43%

increase

in conversion rate.

73%

of customers

were influenced to purchase due to the promotion.

Hear directly from the client

“You can see the performance dropped after the promotion expired.”

Marketing Manager