ACTIVOBANK: TURNING SALARIES INTO EXPERIENCES
Two consecutive travel campaigns capturing the attention of young salary earners through aspirational rewards
Our Sectors
Financial Services
Client
ActivoBank
Solutions
Acquisition Programs
Location
Portugal
Overview
Founded as one of Portugal’s original digital banking pioneers, ActivoBanks has shaped its reputation around innovation and making banking feel more accessible to modern consumers.
However, attracting salary account customers requires more than a strong digital experience alone.
For most consumers, choosing a bank is rarely seen as an emotional decision. Current accounts, mobile apps, payment cards, and online services can often feel similar, making it increasingly difficult for financial institutions to create meaningful differentiation.
ActivoBank understood that its target audience of young professionals valued experiences just as much as financial benefits. Typically educated, digitally savvy, and earning their first significant salaries, these consumers place importance on experiences that enrich their lives and help them make the most of their new income.
Partnering with TLC Worldwide, ActivoBank transformed salary account acquisition from a functional banking decision into something customers actively wanted to engage with. Having first explored travel rewards several years earlier, ActivoBank returned to TLC in 2025 and 2026 with two consecutive campaigns. The bank used the enduring appeal of travel to attract new customers and reinforce its position as a modern lifestyle banking brand.
The Challenge
For ActivoBank's target audience, switching a salary account can feel like a long administrative task, rather than an exciting one . The challenge was therefore to generate awareness, while motivating customers to take action.
The bank wanted to resonate with the younger demographic that values experiences and prioritises memorable moments over the more transactional rewards.
Why TLC
ActivoBank selected TLC Worldwide for its proven expertise in travel rewards, campaign delivery, and customer experience management.
With more than three decades of experience designing reward-led acquisition and loyalty programs, TLC offers brands access to a global travel ecosystem covering flights, hotels, travel experiences, and destination-based rewards.
Travel rewards can be highly effective when executed correctly, but they also require careful management, customer support, fulfilment expertise, and access to strong travel partnerships. TLC provided ActivoBank with an end-to-end solution, combining reward sourcing, campaign management, fulfilment, and customer service.
Having first partnered several years earlier, ActivoBank returned to TLC to support its salary account acquisition objectives through two consecutive travel campaigns.
By combining strategic travel insight with operational delivery, TLC helped ActivoBank turn salary account acquisition into a more memorable and motivating customer journey.
The TLC Approach
Give Your Salary Wings
Customers opening a qualifying salary account received a return trip for two, to one of three carefully selected destinations – Prague, Ibiza, and Marrakech, each offering a different style of escape.
Take Your Salary Into New Heights
Building on the previous campaign, ActivoBank returned with a second travel promotion, expanding customer choice through return flights for two, to a selection of 14 European destinations, including Paris, London, Rome, Barcelona, Amsterdam, Berlin, Vienna, Dublin, Budapest, Zurich and more.
Supported through a multi-channel communications strategy incorporating CRM activity and influencer-led promotion, the campaign further strengthened the connection between ActivoBank and the travel aspirations of its target audience.
Together, the two campaigns demonstrated how travel doesn’t have to be a one-off incentive, but a repeatable acquisition mechanic capable of driving continued customer interest and engagement.
The Results
The 2025 "Give Your Salary Wings" campaign generated increased salary account acquisition across both existing customers and new prospects, helping ActivoBank drive cross-sell activity while also attracting new customers to the brand. The campaign also contributed to improvements in customer satisfaction and Net Promoter Score (NPS).
Building on this momentum, the 2026 "Take Your Salary Into New Heights" campaign delivered an immediate uplift in salary account acquisition and successfully attracted customers with higher average salary values than the bank's original acquisition target. Supported by a high-visibility influencer and CRM strategy, the campaign also generated strong awareness and engagement among ActivoBank's target audience.
By leveraging travel as an acquisition mechanic, ActivoBank successfully transformed a functional banking decision into an emotionally rewarding experience – helping the brand stand out and engage customers.
RETURN TRIPS
For 2
to Prague, Ibiza and Marrakech.
14
EUROPEAN DESTINATIONS
offering greater travel choice in the second campaign.
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