FUEL YOUR UTILITIES
MARKETING STRATEGY

When Utilities customers can switch suppliers to get the exact same gas, electricity and water to their homes, you need to offer a greater value exchange beyond price to create greater loyalty. TLC helps Utilities brands evolve from simply being a provider into a differentiated solution to customers’ needs. Our always-on engagement strategies build loyalty and cut churn by tapping into customer needs and increasing your value-add and authenticity.

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An EDF Big Quiz in Paris 2024 campaign poster

An EDP Save on Everything, Everywhere campaign poster

An Electric Ireland Brighter Things To Do campaign poster

PAIN POINTS WE SOLVE

We have over 30 years’ experience solving the following challenges in the Utilities sector:

HIGH CHURN & PRICE SENSITIVITY

Utilities customers are quick to switch providers for minor cost savings. TLC creates compelling, engagement and incentive strategies that increase value and customer stickiness – without eroding margin.

TRANSACTIONAL RELATIONSHIPS

Most utility touchpoints are purely transactional, lacking emotion and personality, which makes it harder for brands to connect and stick. We give customers a reason to choose you by building emotional affinity through authenticity and differentiated benefits.

UNWELCOME ENGAGEMENT

Customers expect minimal contact with their utility providers because they are not used to added benefits from them. Loyalty demands deeper engagement, so we make it feel natural by authentically adding value to everyday moments that keep you legitimately front-of-mind.

LACK OF PERSONALISATION

Generic communications cause disengagement, leaving your brand lost in a sea of sameness. Our strategies connect real consumer needs with your brand’s purpose, creating a more meaningful proposition.

RETENTION IS AN AFTERTHOUGHT

Most Utilities brands focus on acquisition, neglecting strategies that build loyalty. We create strategies that address the full customer lifecycle, adding value for both new and existing customers to build longer lasting relationships.

REGULATORY & COMPETITOR DISRUPTION

Agile new competitors are leaving traditional Utilities behind. TLC helps you stand out in a fierce market with brand-led, high-ROI programs that focus on adding value vs rushing to the bottom on price.

Ready to rethink your Utilities marketing strategy with TLC?

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TLC’S APPROACH TO UTILITIES

TLC helps Utilities companies move beyond generic services and incentives, driving program engagement with generous, experience-led content that feels both relevant to the brand and customers – all for a fraction of the cost. By personalising rewards to match customer needs and passions, we enable clients to engage with more customers, more often, and without damaging margins or risking regulatory compliance.

Three people sitting a table, looking at a laptop and writing on paper

PROOF IN PERFORMANCE

See how we’ve helped Utilities brands achieve remarkable results.

+180%

increase in acquisition for Acinque using TLC’s rewards network

Acinque

+22%

increase in brand sentiment for Electric Ireland through TLC’s trusted experiences

Electric Ireland

+50%

customer engagement rate for EDP Portugal with TLC’s brand-led program

EDP Portugal

Ready to be the next success story?

WHY CHOOSE TLC
FOR UTILITIES?

REWARD VALUE-COST PARADOX

Deliver higher-value rewards for less than cash incentives, allowing you to reward more frequently and recognise non-transactional behaviours as much as spending.

EXPERIENCE-FOCUSED REWARDS ECOSYSTEM

Unlock 100,000+ rewards across lifestyle, entertainment, travel, dining, and wellness to enhance relevance and drive deeper engagement with your customers.

PROVEN BEHAVIOUR-DRIVING PROGRAMS

Our data-led strategies influence customer actions across the entire customer lifecycle – from sign-up and usage to renewals and upsells.

RETENTION & BRAND AFFINITY TOOLS

Boost loyalty and brand connection with programs that deliver relevant value, enhancing customers' appreciation of your products and services.

COSMOS: YOUR UNIFIED PLATFORM

Effortlessly configure, manage and optimise acquisition and engagement programs with our fully managed, results-driven solution.

ALWAYS-ON, BRAND-ALIGNED ENGAGEMENT

Drive year-round engagement with curated rewards that align with your brand’s values, meeting your customers’ everyday needs and expectations.

We help Utilities brands boost customer acquisition, retention, and build long-term loyalty through non-cash rewards, delivering more meaningful value across all touchpoints, while maintaining profitability and regulatory compliance.

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