TRANSFORM YOUR TELECOMS
MARKETING STRATEGY

The market has never been busier for Telco brands, with price wars and contract switches at an all-time high. We deliver experience-led incentives through personalised, scalable programs that deepen emotional loyalty, reduce churn and boost ARPU – without the catch.

Speak to Our Specialists View Our Case Studies

An AT&T Dining Collaboration campaign poster

A Three+ 1 Pound Coffee Network campaign poster

PAIN POINTS WE SOLVE

We have over 30 years’ experience solving the following challenges in the Telecoms sector:

HIGH CUSTOMER CHURN

Are you dedicating most of your marketing budget to acquire new customers, but then struggling to keep them? TLC delivers solutions that consider the full customer lifecycle via ongoing added value to promote loyalty behaviours.

COMMODITISED MARKET

In a highly saturated market, it is becoming extremely difficult for operators to differentiate. We use experience-led rewards that elevate everyday moments to give customers a reason to choose you and stick around.

INCREASING MARGIN PRESSURE

Are discounts and cash offers eroding your profitability? We enable you to replace these margin-killers with proven experience-based rewards – exceeding cash value for a lower investment and serving personalisation at scale.

LOW 5G ROI

Telco companies have invested billions in 5G, but low consumer uptake has meant a poor ROI. We specialise in behaviour-linked incentives that drive engagement for new services like 5G.

STAGNANT ARPU GROWTH

It’s harder than ever to grow ARPU in a way that makes economic sense by using discounting as the lever. Our higher-value, lower-cost rewards are a sustainable solution to incentivising customer revenue and delivering a win-win outcome.

LACK OF CUSTOMER-CENTRICITY

Personalisation needs to be felt at every touchpoint. TLC specialise in helping brands serve their customers rewards that feel personalised and offer choice, making benefits genuinely more engaging and personal.

LACK OF CUSTOMER EXPERIENCE DATA

Traditionally, Telco data has been focused on sales and retention behaviours. Our programs enable brands to track customer experience data in real-time and adapt their communication, benefits and content strategies accordingly.

Ready to reimagine your Telecoms marketing strategy with TLC?

Get In Touch

TLC’S APPROACH TO TELECOMS

Many Telco brands believe that acquisition, engagement and loyalty must be driven through costly device giveaways, plan discounts or complex points systems. TLC proves that personalised, experience-led incentives drive revenue, deeper loyalty and reduces churn – shifting from transactional relationships to more personalised and emotional connections.

A woman with a laptop showing results to another woman who is looking at results on paper

PROOF IN PERFORMANCE

See how we’ve helped Telco brands achieve remarkable results.

20%

reduction in churn rate for Fastweb clients enrolled in a TLC rewards program

FastWeb

250%

higher monthly engagement achieved with MEO using TLC-supported services

MEO

40%

higher engagement for Three Mobile's £1 Coffee Network

Vodafone

Ready to be the next success story?

WHY CHOOSE TLC FOR TELECOMS?

FIXED COST, UNLIMITED USE MODEL

We ensure you’re in control with no risk of campaign overspend and full ROI visibility.

REWARD VALUE-COST PARADOX

Our unique business model delivers premium customer value for a fraction of the cost to you.

EXPERIENCE-FIRST ECOSYSTEM

Choose from 100,000+ experience-led incentives worldwide, from travel to lifestyle, through our global reward network.

EXTENSIVE TELCO SECTOR EXPERTISE

TLC has over 30 years of proven success with leading Telco brands, including T-Mobile, AT&T, Vodafone, Orange, Meo, MTN, Three and Fastweb.

DATA-SENSITIVE SOLUTIONS

Our programs are perfectly aligned with data and privacy regulations to ensure you remain compliant whilst you reward your customers more personally.

BRAND STORYTELLING SKILLS

We’re passionate about bringing your storytelling to life, ensuring our rewards are matched to your brand story and strengths.

We help Telco brands attract new customers and keep them, growing lifetime value, by leveraging experience-led benefits – at a fraction of the cost.

Get In Touch

The results in action

Don’t just take our word for it – see how we’ve helped global Telco brands turn challenges into results.

View Our Case Studies

Mediaworld club card on red and white background

+61%

purchase frequency

showing loyalty.

Emotional Loyalty, Delivered

TLC reimagined MediaWorld’s programme to reward behaviours, not just spend.

92%

of Members

said the program met or exceeded expectations.

Protecting Dreams with Rewards

TLC built emotional loyalty for AmFam through personalised, lifestyle-led rewards.

A woman with the sea in the background talking on her mobile phone

+20%

Above Forecast

uptake amongst customers.

Value-Led Roaming Incentive

TLC turned roaming into a reward—boosting uptake and sentiment.

A Banca Di Asta campaign poster for SBAM!

96%

retention rate

amongst Gen-Z customers.

SBAM! Gen Z Account Activation

TLC helped Banca di Asti attract Gen Z with €300 lifestyle rewards and bold messaging.

The Tommy Hilfiger campaign page on a laptop screen

+86%

Sales Uplift

beating projections by more than 4x.

Holiday Travel That Drives Sales

TLC swapped discounts for $250 travel credit—boosting Tommy Hilfiger sign-ups.

An Electric Ireland campaign website page

+135%

Increase

on competition entries.

Cutting Churn with Powerful Rewards

TLC helped Electric Ireland revamp rewards to boost loyalty and outshine the competition.

A Ferrero promotion being showcased in a store

32%

Sell-Out

at Frankfurt Airport.

From Runway to Rewards

TLC used high-value travel rewards to lift duty-free sales and deepen retailer partnerships.

A Unilever Rinso campaign poster in an underground station

15.5

Million

promotional packs distributed.

Emotion-Driven Sales

TLC replaced generic offers with play-driven experiences, strengthening brand loyalty.

+9%

Uplift

during the campaign.

Making Meal Times, Fun Times

Birds Eye turned meal times into family rewards, lifting sales 9% and inspiring kids to get active.

+40%

Increase

in student accounts year-on-year.

VALUE THAT BUILDS LONG-TERM LOYALTY

TLC introduced a lifestyle-driven rewards program that resonated with audience interests. 

SOLUTIONS ACROSS EVERY SECTOR

Explore All Sectors

A group of smiling people watching a smiling man and woman shake hands

LET’S TURN CHALLENGES
INTO RESULTS.

Let's Talk

TRANSFORM YOUR TELECOMS MARKETING STRATEGY