REIMAGINE YOUR INSURANCE
MARKETING STRATEGY

With rising costs and shrinking margins, price alone won’t drive acquisition or loyalty in the Insurance market. And in a category built on trust – but often seen as a grudge purchase – building meaningful engagement is harder than ever. TLC helps insurers deliver relevant, brand-positive value across the customer journey, economically sustainable and proven to perform.

Speak to Our Specialists View Our Case Studies

An Allianz Get More Outdoor campaign poster

An American Family Insurance campaign poster

PAIN POINTS WE SOLVE

How we put over 30 years of experience to use in the Insurance industry.

RISING ACQUISITION COSTS, LOW ROI

Despite rising acquisition costs, many insurers still use expensive price promotions or cash gift cards to drive growth. We deliver more value for less with experience-led rewards.

INFREQUENT CUSTOMER INTERACTIONS

Most policyholders only engage when buying or claiming. TLC helps insurers create more frequent, rewarding touchpoints that build stronger, more positive relationships – in an affordable way.

LOW QUOTE CONVERSION, HIGH DROP-OFF

Too many customers start the insurance purchase journey, but don’t convert. We add meaningful value straight from the quote stage to incentivise action and brand appreciation that differentiates you from competitors.

WEAK CROSS-SELL & MULTICOVER UPTAKE

Struggling to get customers to commit beyond a single policy? TLC offers much higher value than price discounts to create tighter brand affinity and policy building behaviours, increasing Customer Lifetime Value.

DATED, GENERIC STRATEGIES

If you haven’t updated your approach to customer appreciation and engagement, your acquisition and retention data likely shows it. Say hello to lifestyle-led rewards and perks that give customers real reasons to stay.

DIGITAL-FIRST FRICTION

Legacy systems, long lead times and compliance constraints all add up to a poor digital experience. Our propriety platform COSMOS is an all-in-one solution designed to make it easy for clients to configure and run programs seamlessly, no matter their perceived challenges.

Ready to upgrade your Insurance marketing strategy with TLC?

Get In Touch

TLC’S APPROACH TO INSURANCE

A more generous and personalised customer appreciation strategy drives results in Insurance. TLC turns shrinking budgets and low brand affinity into higher-value, higher-frequency customer relationships at a fraction of the perceived cost, boosting conversion, engagement, and retention without sacrificing profits.

A woman and man looking at each other discussing papers in the womans hands

PROOF IN PERFORMANCE

See how we’ve helped Insurance brands achieve remarkable results.

+50%

increase in conversions

BPI

+73%

increase in renewals

Bupa

TLC enabled us to offer a free 12-month Days Out Pass to every insurance customer.

Money Supermarket

Ready to find your competitive edge?

WHY CHOOSE TLC
FOR INSURANCE?

OUTCOME-FIRST MODEL

We focus on proven sector results, from increased policy renewals to higher cross-sells and stronger retention – not just acquisition.

FIXED-COST ECOSYSTEM

Eliminate budget guesswork – we offer a sustainable reward solution at a fixed cost, with no surprises or budget creep.

ENGAGEMENT BEYOND TRANSACTIONS

In a trust-driven market, we focus on building deeper customer connections, not just transactions.

ALL-IN-ONE PLATFORM SOLUTION

Streamline acquisition, engagement, and loyalty with COSMOS, our customisable program and management solution.

COMPLIANCE GUARANTEE

TLC runs global insurance programs and navigates the evolving compliance landscape, from incentives to consumer data.

INDUSTRY-READY SOLUTIONS

TLC’s solutions are purpose-built for the Insurance sector, delivering results without risk of failure.

We help Insurers increase ROI, leverage brand equity, and offer better benefits – building emotional connections that keep customers around.

Get In Touch

The results in action

Don’t just take our word for it – see how we’ve helped global Insurance brands turn challenges into results.

View Our Case Studies

Mediaworld club card on red and white background

+61%

purchase frequency

showing loyalty.

Emotional Loyalty, Delivered

TLC reimagined MediaWorld’s programme to reward behaviours, not just spend.

92%

of Members

said the program met or exceeded expectations.

Protecting Dreams with Rewards

TLC built emotional loyalty for AmFam through personalised, lifestyle-led rewards.

A woman with the sea in the background talking on her mobile phone

+20%

Above Forecast

uptake amongst customers.

Value-Led Roaming Incentive

TLC turned roaming into a reward—boosting uptake and sentiment.

A Banca Di Asta campaign poster for SBAM!

96%

retention rate

amongst Gen-Z customers.

SBAM! Gen Z Account Activation

TLC helped Banca di Asti attract Gen Z with €300 lifestyle rewards and bold messaging.

The Tommy Hilfiger campaign page on a laptop screen

+86%

Sales Uplift

beating projections by more than 4x.

Holiday Travel That Drives Sales

TLC swapped discounts for $250 travel credit—boosting Tommy Hilfiger sign-ups.

An Electric Ireland campaign website page

+135%

Increase

on competition entries.

Cutting Churn with Powerful Rewards

TLC helped Electric Ireland revamp rewards to boost loyalty and outshine the competition.

A Ferrero promotion being showcased in a store

32%

Sell-Out

at Frankfurt Airport.

From Runway to Rewards

TLC used high-value travel rewards to lift duty-free sales and deepen retailer partnerships.

A Unilever Rinso campaign poster in an underground station

15.5

Million

promotional packs distributed.

Emotion-Driven Sales

TLC replaced generic offers with play-driven experiences, strengthening brand loyalty.

+9%

Uplift

during the campaign.

Making Meal Times, Fun Times

Birds Eye turned meal times into family rewards, lifting sales 9% and inspiring kids to get active.

+40%

Increase

in student accounts year-on-year.

VALUE THAT BUILDS LONG-TERM LOYALTY

TLC introduced a lifestyle-driven rewards program that resonated with audience interests. 

SOLUTIONS ACROSS EVERY SECTOR

Explore All Sectors

A woman with a laptop in front of her sitting looking out the window

LET’S TURN CHALLENGES
INTO RESULTS.

Let's Talk

REIMAGINE YOUR INSURANCE MARKETING STRATEGY