A lady looking at shelves in the supermarket and comparing prices

How Supermarkets Are Driving Behaviour in 2026

RetailInfographic

January 28, 2026

From transactional to transformational

Supermarket marketers are navigating tighter budgets, shifting shopper expectations, and pressure to deliver sharper commercial outcomes from every campaign. Here's how leading brands are responding — and what their results are telling us.

Ready to Plan Yours?

If you're planning for this year, we’d love to share how we could support and shape your seasonal promotions.

Contact Us

Share

LinkedIn

Read more

A group of friends enjoying a meal together at a restaurant, smiling and sharing food.
Consumer Goods

Article

High-Value Rewards Without the High Cost

Discover how leading brands use high-value experiences to drive engagement, loyalty, and ROI without relying on discounts.

A promotional graphic featuring a book titled "Rethinking Retail Loyalty" with a subtitle "A global lookbook of brand success"
Retail

Download

Rethinking Retail Loyalty: A Global Lookbook of Brand Success

Agentic AI commerce, hyper personalisation and the physical store reinvention are reshaping retail in 2026. Discover a global showcase of customer acquisition, engagement and retention successes.

A grey mouse next to a mouse trap with cheese bait
Consumer Goods

Article

Forget the Mouse Trap. What About a Mouse Spa? What Every Marketer Needs Today

Discover why value-add rewards outperform discounts and how smarter loyalty drives long-term customer engagement.

A woman is sitting at a table looking stressed while working on a laptop. Blurry figures are walking in the background
Retail

Article

Are You Experiencing ‘Pressure Point’ Marketing?

Marketing pressure never disappears, but always-on engagement can help. Explore how leading brands reduce reactive decision-making and drive loyalty.

View all
Four people in a boardroom, one holding a tablet and pointing at the screen

Ready to turn
Ideas into action?

Contact Us