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Discover bitesize insights, tips and resources across sales promotion, customer acquisition, engagement, retention and loyalty.

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Article

Turning Everyday Habits Into Brand Loyalty

Discover how brands can turn everyday habits into opportunities for customer engagement, stronger connections and lasting loyalty.

DATA-DRIVEN INSIGHTS

Thought leadership, advice and expertise to help improve your results.

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Telecoms

Article

Building Loyalty Between the Big Moments

Discover how everyday rewards create reasons for customers to engage, build lasting habits and strengthen loyalty between renewals.

Financial Services

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Are Brands Investing Enough in Reasons to Stay?

Discover three behaviour-led principles that help global brands increase engagement, strengthen loyalty and drive retention.

Consumer Goods

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Article

The Power of Rewarding Customers More Often

What if rewarding customers more often actually cost less? Explore the economics behind always-on loyalty and real-world brand examples.

RESULTS IN YOUR SECTOR

Proven results for brands in your sector – our case studies tell the story.

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73%

Increase

in renewals.

TURNING APPRECIATION INTO LOYALTY

TLC helped Bupa strengthen member retention with personalized lifestyle rewards that made customers feel valued.

A cup of coffee with a latte art design next to the text "The £1 coffee network."

3,500

restaurants

participating nationwide.

BUILDING EVERYDAY LOYALTY

TLC helped Three Mobile build everyday loyalty with always-on dining and coffee rewards designed to drive regular app engagement.

92%

of Members

said the program met or exceeded expectations.

Protecting Dreams with Rewards

TLC built emotional loyalty for AmFam through personalised, lifestyle-led rewards.

Mediaworld club card on red and white background

+61%

purchase frequency

showing loyalty.

Emotional Loyalty, Delivered

TLC reimagined MediaWorld’s programme to reward behaviours, not just spend.

A Banca Di Asta campaign poster for SBAM!

96%

retention rate

amongst Gen-Z customers.

SBAM! Gen Z Account Activation

TLC helped Banca di Asti attract Gen Z with €300 lifestyle rewards and bold messaging.

The Tommy Hilfiger campaign page on a laptop screen

+86%

Sales Uplift

beating projections by more than 4x.

Holiday Travel That Drives Sales

TLC swapped discounts for $250 travel credit—boosting Tommy Hilfiger sign-ups.

A Ferrero promotion being showcased in a store

32%

Sell-Out

at Frankfurt Airport.

From Runway to Rewards

TLC used high-value travel rewards to lift duty-free sales and deepen retailer partnerships.

An Electric Ireland campaign website page

+135%

Increase

on competition entries.

Cutting Churn with Powerful Rewards

TLC helped Electric Ireland revamp rewards to boost loyalty and outshine the competition.

A Unilever Rinso campaign poster in an underground station

15.5

Million

promotional packs distributed.

Emotion-Driven Sales

TLC replaced generic offers with play-driven experiences, strengthening brand loyalty.

3M+

reached

with top performing social post.

Driving Seasonal Sales Growth

TLC helped Entenmann's increase January sales through rewards and gamification that engaged both loyal and new shoppers.

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