A lady looking at shelves in the supermarket and comparing prices

How Supermarkets Are Driving Behaviour in 2026

RetailInfographic

January 28, 2026

From transactional to transformational

Supermarket marketers are navigating tighter budgets, shifting shopper expectations, and pressure to deliver sharper commercial outcomes from every campaign. Here's how leading brands are responding — and what their results are telling us.

Want to revisit your approach?

If you're planning for this year, we’d love to share what's working in the market – and help position your seasonal promotions for maximum impact.

Contact Us
Four people in a boardroom, one holding a tablet and pointing at the screen

Ready to turn
Ideas into action?

Let's Talk