Retail moves fast – and the brands that are winning aren’t the ones racing to the bottom on price. They’re the ones building deeper, emotional connections with their shoppers, to drive repeat purchases without sacrificing their margin. TLC replaces margin-eroding discounts with programs offering more engaging, relevant and generous value.
An Aldi free sports lessons campaign poster
A MediaWorks loyalty program campaign poster
A Tommy Hilfiger Shop & Spin campaign poster

PAIN POINTS WE SOLVE

We have over 30 years’ experience solving the following challenges in the Retail sector:

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PRESSURE TO GROW PROFITS WITHOUT CUTS

Retailers are under pressure to grow, but discounting erodes both margins and brand equity. We help brands boost revenue, protect profitability, and strengthen brand value with a proven alternative to discounts.

LOW CUSTOMER LOYALTY

Most retailers struggle with weakening customer loyalty, fleeting trends, and savvy digital shoppers who can instantly compare products. We build stronger customer loyalty through emotionally engaging programs that go beyond transactions.

RISING OVERHEADS & MARKET PRESSURES

With rising costs across the supply chain, labour, and operations, every promotion must work harder. We offer a more generous value-add solution at a fraction of the cost of discounting.

GROWING DEMAND FOR PERSONALISATION

As consumers shift to digital, they expect more personalised, authentic interactions. Our data-driven approach helps you offer benefit programmes that align with your brand and resonate with consumer passions.

TOO MANY PROMOTIONS ERODING BRAND EQUITY

Over-reliance on discounts weakens brand perception and makes it hard to stand out. We leverage your unique brand story to attract and retain shoppers, helping you mean more than just a price.

SLOW & SILOED IMPLEMENTATION

With tight timelines and limited resources, marketers need quick, simple, and measurable solutions. Our COSMOS platform offers an all-in-one solution to streamline programs and integrate seamlessly into your ecosystem.

Ready to rethink your Retail marketing strategy with TLC?

Get In Touch

TLC’S APPROACH TO RETAIL

TLC creates brand-aligned reward strategies that drive sales, loyalty, and cross-sell in the Retail sector – delivering more impact and personalisation than discounts ever could. As the global leader in non-price-based sales promotions, we boost results, animate retail calendars, capture richer data, and build lasting brand affinity.
Three people standing over a table, as someone sitting faces towards them, everyone smiling
See how we’ve helped Retail brands achieve remarkable results.

+80%

increase in sales for Tommy Hilfiger’s The Hilfiger Club using TLC-supported rewards campaign

Tommy Hilfiger

+28%

increase in engagement for MediaWorld by partnering with TLC on their loyalty program

MediaWorld

+28%

increase in store visits for Bata through TLC’s rewards program offering over 1,000 different activities

Bata

Ready to be the next success story?

Contact Us

SALES ACTIVATION PROGRAMS

Smarter, experience-led promotions that boost conversions and AOV across the retail calendar – without eroding your margins.

CROSS-SELL & UPSELL CAMPAIGNS

Incentives that drive multi-category and multichannel purchases, turning one-time shoppers into high-value regulars.

UNIFIED ENGAGEMENT PROGRAMS

Always-on rewards spanning ecommerce, in-store, apps, and CRM – creating consistent, visible customer experiences across your ecosystem.

LOYALTY & RETENTION ECOSYSTEMS

Offer real life benefits that replace mundane points and undifferentiated discounts, increasing buyer frequency and customer lifetime value.

BRAND-ALIGNED STORYTELLING

Programs designed to leverage and amplify your brand’s values, building loyalty and differentiation beyond product and services.

STREAMLINED SETUP & DELIVERY

An end-to-end platform covering program mechanics, content, reward fulfilment, and analytics – fast to launch, easy to run, and built for omnichannel retail.

We create programs that boost sales and cross-sell, cut reliance on discounting, and fuel year-round retail impact – driving visibility, richer data, and stronger brand affinity.

The results in action

Don’t just take our word for it – see how we’ve helped global Retail brands turn challenges into results.

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Five people celebrating with their hands in the air

LET’S TURN CHALLENGES
INTO RESULTS.

Let's Talk
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