RETHINK YOUR CPG
MARKETING STRATEGY

In the CPG market - where discounts and special offers are the norm to shift product and increase retail visibility, pulling an alternative lever to price can feel like a risk. TLC has proven that there is a better way to deliver incredible results for the biggest CPG brands on the planet.
Speak to Our Specialists View Our Case Studies
An always like a girl campaign poster
A Rinso Ayo Main campaign poster
A Ferrero Travel Is An Amazing Sport campaign poster

PAIN POINTS WE SOLVE

We have over 30 years' experience solving the following challenges in the CPG sector:

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OVER-RELIANCE ON DISCOUNTING

Are frequent price promotions and special offers shrinking your margins and damaging your brand? We offer a proven alternative to short-term discounts, using emotionally engaging incentives that drive sales and build loyalty.

LACK OF DIFFERENTIATION

Standing out in a sea of sameness is essential but it can feel risky to step away from the herd. We deliver proven, differentiated and highly visible activations that bring your storytelling to life and resonate with your target consumers.

LOW LOYALTY IN A FICKLE CATEGORY

Building loyalty in the competitive CPG market requires meaningful brand connections. TLC programs create stronger emotional bonds through hyper-engaging experiences, outperforming discounts.

DATA CONSTRAINTS

Are your campaigns finishing with little data to show for it? Our propriety campaign platform COSMOS provides a one-stop solution to run your next program, capturing rich first-party data and unrivaled consumer insights.

LIMITED RETAILER SUPPORT

The battle for secondary display visibility is fierce, and retailers are looking to brands to offer greater purchase incentives. Our programs help you leverage that premium omnichannel presence and drive results without sacrificing margin.

COMPLEX CAMPAIGN OPERATIONS

Tired of legacy agencies with high fees, slow launches, poor UX, and limited insights? We can help you run smarter campaigns with our COSMOS platform, delivering better results more cost-effectively.

Ready to transform your CPG marketing strategy with TLC?

Get In Touch

TLC’S APPROACH TO CPG

We don’t just swap discounts for more engaging incentives – we help CPG brands protect their margins and equity, while building longer-term customer loyalty. Our proven solutions change consumer behavior, grow brand value and collect smarter insights.
Two people sitting at a desk with a laptop explaining the results on the screen to two women standing

PROOF IN PERFORMANCE

See how we’ve helped CPG brands like yours achieve remarkable results.

15%

sales uplift and 30% repeat purchase

Unilever

18m

packs sold with each pack offering the consumer a £5 dining credit

Walkers

32%

sell out

Ferrero

+20%

improvement in sales

PepsiCo

WHY CHOOSE TLC FOR CPG?

BRANDED CONSUMER PROMOTIONS

Forget generic programs – we tie promotions into your brand DNA, the problems you solve and why consumers should value you over the competition.

ON-PACK & POS ACTIVATIONS

Communicating experience-based campaigns is highly impactful – they are higher-value, hyper-engaging and visually inspiring.

LONGER TERM LOYALTY

Our solution gives consumers meaningful value with every purchase and are designed to keep consumers coming back for more.

CUSTOMIZABLE INCENTIVES

We tailor consumer incentives to reflect your “storytelling” and brand values, ensuring they resonate with your target audience in an authentic way.

REAL-TIME DATA DASHBOARDS

Track and optimize programs in real time using our suite of data services, including a live view of performance.

SEASONAL CAMPAIGNS

We can help you get the results you need from that must-win headline campaign or build something that delivers for you longer-term.

We help CPG brands move beyond discounts to higher-value, more personalized incentives that deliver results and drive deeper engagement.

The results in action

Don’t just take our word for it – see how we’ve helped global CPG brands turn challenges into results.

View Our Case Studies
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Mediaworld club card on red and white background

Emotional Loyalty, Delivered

TLC reimagined MediaWorld’s program to reward behaviors, not just spend.
A penguin on snow looking up at three seagulls, with the American Family Insurance logo in the bottom right hand corner
American Family Insurance

Protecting Dreams with Rewards

TLC built emotional loyalty for AmFam through personalized, lifestyle-led rewards.
A woman with the sea in the background talking on her mobile phone

Value-Led Roaming Incentive

TLC turned roaming into a reward—boosting uptake and sentiment.
A Banca Di Asta campaign poster for SBAM!
Banca di Asti

SBAM! Gen Z Account Activation

TLC helped Banca di Asti attract Gen Z with €300 lifestyle rewards and bold messaging.
The Tommy Hilfiger campaign page on a laptop screen
Tommy Hilfiger

Holiday Travel That Drives Sales

TLC swapped discounts for $250 travel credit—boosting Tommy Hilfiger sign-ups.
An Electric Ireland campaign website page
Electric Ireland

Cutting Churn with Powerful Rewards

TLC helped Electric Ireland revamp rewards to boost loyalty and outshine the competition.
A Ferrero promotion being showcased in a store
Ferrero

From Runway to Rewards

TLC used high-value travel rewards to lift duty-free sales and deepen retailer partnerships.
A Unilever Rinso campaign poster in an underground station
Unilever

Emotion-Driven Sales

TLC replaced generic offers with play-driven experiences, strengthening brand loyalty.
Birds Eye red logo on a blue background
Birds Eye

Making Mealtimes, Fun Times

Birds Eye turned mealtimes into family rewards, lifting sales 9% and inspiring kids to get active.
The ABSA rewards 4 all campaign poster
ABSA

VALUE THAT BUILDS LONG-TERM LOYALTY

TLC introduced a lifestyle-driven rewards program that resonated with audience interests.

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LET’S TURN CHALLENGES
INTO RESULTS.

Let's Talk