TRANSFORM YOUR FINANCIAL
SERVICES MARKETING STRATEGY

Financial Services brands face increasing pressure to evolve – from the rise of neobanks to growing customer expectations and marketing costs – it's harder than ever to stand out in a crowded market. TLC transforms transactional relationships to emotional connections, helping brands secure front-of-wallet status – and stay there.

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A Banca Di Asta campaign poster for SBAM!

PAIN POINTS WE SOLVE

How we put over 30 years of experience to use in the Financial Services industry.

HIGH ACQUISITION COSTS, LOW RETENTION

Overspending on acquisition with little long-term retention? We shift your strategy to focus on always-on engagement to maximise Customer Lifetime Value.

POOR FRONT-OF-WALLET STATUS

With the average consumer juggling three credit cards, we help you secure the top-of-wallet spot with tailored incentives that embed you in their everyday lives.

NO PERSONALISATION AT SCALE

Less than half of Financial Services brands personalise their offers despite strong customer demand. TLC empowers you to deliver data-led, personalised experiences at scale.

OUTDATED LEGACY SYSTEMS

If you’re not digital first, you’re last. TLC’s integrated solutions create seamless omnichannel journeys to reward real-time engagement and spend behaviour, perfectly aligned to your tech platform.

FALLING INTO THE ACQUISITION TRAP

Many Financial Services brands focus heavily on acquisition without a joined-up strategy for long-term loyalty. We help brands build emotional connections through experience-led incentives.

GENERIC REWARDS NOT CUTTING IT

Struggling to stand out with generic cash incentives? We help brands successfully shift to experience-based rewards like travel, entertainment and food perks, proven to transform emotional engagement and differentiate your brand.

Ready to rethink your Financial Services marketing strategy with TLC?

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TLC’S APPROACH TO FINANCIAL SERVICES

Most Financial Services brands rely on costly and boring cash incentives or complex programs to build loyalty – but there’s a different way. Using experience-based rewards, we help brands engage customers more personally, more generously and more often, to forge emotional connections that money can’t buy – all while reducing acquisition costs and boosting Customer Lifetime Value.

Four people sitting and looking at a laptop

PROOF IN PERFORMANCE

See how we’ve helped Financial Services brands achieve remarkable results.

+65%

Increase in student account openings

Banca Di Asti

40%

Goal achieved in just two weeks

Santander

The relationship with TLC is a true partnership where we co-create solutions that benefit my business needs

Marketing Manager Student Projects, ABSA

Ready to find your competitive edge?

WHY CHOOSE TLC FOR
FINANCIAL SERVICES?

REWARD VALUE-COST PARADOX

Our global network of consumer rewards provides high quality experiences at a fraction of the cost, delivering stronger ROI than cash incentives.

EXPERIENCE REWARDS ECOSYSTEM

Choose from over 100,000 experience incentives worldwide, from travel to entertainment, food to wellness, and pamper to learning.

IN-DEPTH FINANCIAL SERVICES EXPERTISE

We have over 30 years of experience working with leading Financial Services brands around the world to drive customer behaviours and deliver results.

LOYALTY BUILT THROUGH ENGAGEMENT

TLC utilise life-centric engagement strategies mapped to real world moments and needs, not just products and services.

SCALABLE, DATA-LED PERSONALISATION

Our proprietary COSMOS Insights transforms program effectiveness by serving up relevant rewards to different consumers, based on their passions and needs.

DIGITAL-FIRST SOLUTIONS

COSMOS is a reward program configurator optimised for mobile, apps and digital wallets.

We help Financial Services brands drive acquisition, boost engagement and strengthen retention – with incentives designed to build lasting loyalty.

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