RETHINK YOUR FMCG
MARKETING STRATEGY

In the FMCG market where discounts and special offers are the norm to shift product and increase retail visibility, pulling an alternative lever to price can feel like a risk. TLC has proven that there is a better way to deliver incredible results for the biggest Fast-Moving Consumer Goods brands on the planet.

Speak to Our Specialists View Our Case Studies

A Ferrero Travel Is An Amazing Sport campaign poster

PAIN POINTS WE SOLVE

We have over 30 years' experience solving the following challenges in the FMCG sector:

OVER-RELIANCE ON DISCOUNTING

Are frequent price promotions and special offers shrinking your margins and damaging your FMCG brand? We offer a proven alternative to short-term discounts, using emotionally engaging incentives that drive sales and build loyalty.

LACK OF DIFFERENTIATION

Standing out in a sea of sameness is essential but it can feel risky to step away from the herd. We deliver proven, differentiated and highly visible activations that bring your storytelling to life and resonate with your target consumers.

LOW LOYALTY IN A FICKLE CATEGORY

Building loyalty in the competitive FMCG market requires meaningful brand connections. TLC programmes create stronger emotional bonds through hyper-engaging experiences, outperforming discounts.

DATA CONSTRAINTS

Are your campaigns finishing with little data to show for it? Our propriety campaign platform COSMOS provides a one-stop solution to run your next program, capturing rich first-party data and unrivalled consumer insights.

LIMITED RETAILER SUPPORT

The battle for secondary display visibility is fierce, and retailers are looking to brands to offer greater purchase incentives. Our programs help you leverage that premium omnichannel presence and drive results without sacrificing margin.

COMPLEX CAMPAIGN OPERATIONS

Tired of legacy agencies with high fees, slow launches, poor UX, and limited insights? We can help you run smarter campaigns with our COSMOS platform, delivering better results more cost-effectively.

Ready to transform your FMCG marketing strategy with TLC?

Get In Touch

TLC’S APPROACH TO FMCG

We don’t just swap discounts for more engaging incentives – we help FMCG brands protect their margins and equity, while building longer-term customer loyalty. Our proven solutions change consumer behaviour, grow brand value and collect smarter insights.

Two people sitting at a desk with a laptop explaining the results on the screen to two women standing

PROOF IN PERFORMANCE

See how we’ve helped FMCG brands like you achieve remarkable results.

15%

sales uplift and 30% repeat purchase

Unilever

18m

packs sold with each pack offering the consumer a £5 dining credit

Walkers

32%

sell out

Ferrero

+20%

improvement in sales

Pepsico

WHY CHOOSE TLC FOR FMCG?

BRANDED CONSUMER PROMOTIONS

Forget generic programs – we tie promotions into your brand DNA, the problems you solve and why consumers should value you over the competition.

ON-PACK & POS ACTIVATIONS

Communicating experience-based campaigns is highly impactful – they are higher-value, hyper-engaging and visually inspiring.

LONGER TERM LOYALTY

Our solution gives consumers meaningful value with every purchase and are designed to keep consumers coming back for more.

CUSTOMISABLE INCENTIVES

We tailor consumer incentives to reflect your “storytelling” and brand values, ensuring they resonate with your target audience in an authentic way.

REAL-TIME DATA DASHBOARDS

Track and optimise programs in real time using a suite of data services available through COSMOS Insights, including a live view of performance.

SEASONAL CAMPAIGNS

We can help you get the results you need from that must-win headline campaign or build something that delivers for you longer-term.

We help FMCG brands move beyond discounts to higher-value, more personalised incentives that deliver results and drive deeper engagement.

Get In Touch

The results in action

Don’t just take our word for it – see how we’ve helped global FMCG brands turn challenges into results.

View Our Case Studies

Mediaworld club card on red and white background

+61%

purchase frequency

showing loyalty.

Emotional Loyalty, Delivered

TLC reimagined MediaWorld’s programme to reward behaviours, not just spend.

92%

of Members

said the program met or exceeded expectations.

Protecting Dreams with Rewards

TLC built emotional loyalty for AmFam through personalised, lifestyle-led rewards.

A woman with the sea in the background talking on her mobile phone

+20%

Above Forecast

uptake amongst customers.

Value-Led Roaming Incentive

TLC turned roaming into a reward—boosting uptake and sentiment.

A Banca Di Asta campaign poster for SBAM!

96%

retention rate

amongst Gen-Z customers.

SBAM! Gen Z Account Activation

TLC helped Banca di Asti attract Gen Z with €300 lifestyle rewards and bold messaging.

The Tommy Hilfiger campaign page on a laptop screen

+86%

Sales Uplift

beating projections by more than 4x.

Holiday Travel That Drives Sales

TLC swapped discounts for $250 travel credit—boosting Tommy Hilfiger sign-ups.

An Electric Ireland campaign website page

+135%

Increase

on competition entries.

Cutting Churn with Powerful Rewards

TLC helped Electric Ireland revamp rewards to boost loyalty and outshine the competition.

A Ferrero promotion being showcased in a store

32%

Sell-Out

at Frankfurt Airport.

From Runway to Rewards

TLC used high-value travel rewards to lift duty-free sales and deepen retailer partnerships.

A Unilever Rinso campaign poster in an underground station

15.5

Million

promotional packs distributed.

Emotion-Driven Sales

TLC replaced generic offers with play-driven experiences, strengthening brand loyalty.

+9%

Uplift

during the campaign.

Making Meal Times, Fun Times

Birds Eye turned meal times into family rewards, lifting sales 9% and inspiring kids to get active.

+40%

Increase

in student accounts year-on-year.

VALUE THAT BUILDS LONG-TERM LOYALTY

TLC introduced a lifestyle-driven rewards program that resonated with audience interests. 

SOLUTIONS ACROSS EVERY SECTOR

Explore All Sectors

Two people sitting and two standing all high fiving each other

LET’S TURN CHALLENGES
INTO RESULTS.

Let's Talk

RETHINK YOUR FMCG MARKETING STRATEGY