A lady looking at shelves in the supermarket and comparing prices

How Supermarkets Are Driving Behaviour in 2026

RetailInfographic

January 28, 2026

From transactional to transformational

Supermarket marketers are navigating tighter budgets, shifting shopper expectations, and pressure to deliver sharper commercial outcomes from every campaign. Here's how leading brands are responding — and what their results are telling us.

Ready to Plan Yours?

If you're planning for this year, we’d love to share how we could support and shape your seasonal promotions.

Contact Us

Share

LinkedIn

Read more

A car is lifted on a hydraulic lift, and a stack of four tires is in the foreground
Retail

Article

How Michelin Turned Tyres Into The World’s Most Prestigious Food Guide

What banks can learn from the Michelin Guide: how a 100 year-old strategy built lasting brand loyalty through experiences, and how financial services can apply it to drive engagement and retention

A brightly lit soccer stadium filled with a cheering crowd. The atmosphere is vibrant and exciting, under a clear night sky.
Retail

Article

How World Cup Will Influence Your Brand in 2026

The World Cup sees billions tune in across the globe, creating opportunities for brands to engage, inspire, and deliver measurable impact.

Two women shopping in a clothing store next to a clothing racks
Retail

Infographic

Driving behaviour beyond discounts

Learn how leading retail brands influence behaviour, increase loyalty, and drive sustained growth without discounting.

Happy couple shopping together in modern retail mall carrying colorful shopping bags
Retail

Article

8 Consumer Engagement Stats Retail CMOs Need in 2026

Data-driven insights for retail CMOs: 8 consumer engagement statistics proving retention and personalisation outperform acquisition in 2026.

View all
A group of professionals in a modern conference room are engaged in a meeting

Ready to turn
Ideas into action?

Let's Talk