GO LARGE ON YOUR QSR
MARKETING STRATEGY

In QSR, loyalty is more fragile than ever. Customers expect a fast and seamless experience, food they love and a stronger value exchange than ever before. TLC helps QSR brands move beyond price and plastic toys with more experiential, personalised, higher-value rewards, proven to drive repeat visits, increase spend and build lasting brand love – all for a fraction of the cost.

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A Hungry Jacks 1 in 4 wins instantly campaign poster

A KFC Hunt for the Colonel's Billions campaign poster

PAIN POINTS WE SOLVE

We have over 30 years’ experience solving the following challenges in the QSR sector:

MARKET SATURATION & FIERCE COMPETITION

In a crowded category, standing out goes beyond price, product, and convenience. Our programs help QSR brands differentiate and elevate their storytelling to build emotional loyalty and drive repeat custom.

OVER-RELIANCE ON AGGREGATOR PLATFORMS

Using third-party delivery apps means trading off margin, data and direct engagement. We help brands reclaim the customer relationship with exciting reward-led programs that drive direct custom.

INCONSISTENT OMNICHANNEL

Customers expect consistency across every touchpoint, from app to web to in-store, but outdated systems make this hard to deliver. Our platform integrates effortlessly with your existing systems to deliver a seamless user experience.

PERSONALISATION & DATA FRAGMENTATION

Disconnected systems create data silos and limit the ability to deliver the right offer at the right time. We break down silos by connecting every channel through our unified rewards platform – capturing insights in real time.

LOW LOYALTY PROGRAM ENGAGEMENT

Overcomplicated programs or weak incentives won’t build lasting loyalty or drive repeat visits. We deliver simple programs that reward customers in a more regular, personalised and generous way – dialling up engagement and loyalty.

TRANSACTIONS OVER EMOTIONAL CONNECTIONS

In fast-moving QSR environments, building brand connections is tough. We leverage your story and values, recognising both purchases and non-transactional moments to create stronger connections.

Ready to transform your QSR marketing strategy with TLC?

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TLC'S APPROACH TO QSR

TLC helps QSR brands boost visit frequency, average order value, and build stronger loyalty by replacing fragmented, generic promotions with more engaging, personalised, lifestyle-led rewards programs. Our solutions work seamlessly across app, in-store, kiosk, and delivery, creating a consistent customer experience that drives stronger results and deeper brand connection.

Three people sitting at a roundtable with tablets looking up at two others standing with tablets

PROOF IN PERFORMANCE

See how we’ve helped QSR brands achieve remarkable results.

+12.7%

increase in app sales for McDonald’s Portugal using TLC’s rewards network

McDonalds

19x

return on investment for Hungry Jacks (Burger King) Australia with TLC’s rewards ecosystem

Hungry Jacks

+17.8%

sales increase on KFC buckets and a much more favourable cost per engagement

KFC

Ready to be the next success story?

WHY CHOOSE TLC FOR QSR?

FREQUENCY & EMOTIONAL LOYALTY

We drive repeat visits by creating meaningful, repeatable moments of happiness that build brand affinity beyond the meal.

PERSONALISED, PASSION-LED REWARDS

Lifestyle rewards that feel more generous and memorable than discounts, sweepstakes or plastic toys – without raising the cost per customer.

OMNICHANNEL DELIVERY

Unified user experiences across app, kiosk, drive-thru, and delivery – wherever your customers engage with you.

FIXED-COST, SCALABLE CAMPAIGNS

Total commercial clarity and proven ROI, with an economic model that eliminates guesswork and cost overruns.

FAST, LOW-LIFT IMPLEMENTATION

Our COSMOS platform manages everything – from creative to fulfilment – so you can launch fast and scale with ease.

BRAND-ALIGNED DIFFERENTIATION

We amplify what makes your brand unique, turning equity into a more visible competitive advantage that customers feel and remember.

We create QSR programs that boost visit frequency and spend, reduce reliance on price, and deliver consistent, omnichannel impact – driving engagement, revenue, richer data, and lasting brand loyalty.

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