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The Female Empowerment Campaigns That Still Resonate in 2026

From Always’ #LikeAGirl to Dove’s Real Beauty, we explore the female empowerment campaigns that still drive impact today – and what FMCG marketers can learn about authenticity, audience insight, and long-term brand growth.

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Retail

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Article

How World Cup Will Influence Your Brand in 2026

The World Cup sees billions tune in across the globe, creating opportunities for brands to engage, inspire, and deliver measurable impact.

Consumer Goods

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How to Build Promotions That Actually Work

Discover the three promotional pillars helping brands overcome budget pressure and private-label growth - without relying on discounts.

Retail

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Driving behaviour beyond discounts

Learn how leading retail brands influence behaviour, increase loyalty, and drive sustained growth without discounting.

RESULTS IN YOUR SECTOR

Proven results for brands in your sector – our case studies tell the story.

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Mediaworld club card on red and white background

+61%

purchase frequency

showing loyalty.

Emotional Loyalty, Delivered

TLC reimagined MediaWorld’s programme to reward behaviours, not just spend.

92%

of Members

said the programme met or exceeded expectations.

Protecting Dreams with Rewards

TLC built emotional loyalty for AmFam through personalised, lifestyle-led rewards.

A woman with the sea in the background talking on her mobile phone

+20%

Above Forecast

uptake amongst customers.

Value-Led Roaming Incentive

TLC turned roaming into a reward—boosting uptake and sentiment.

A Banca Di Asta campaign poster for SBAM!

96%

retention rate

amongst Gen-Z customers.

SBAM! Gen Z Account Activation

TLC helped Banca di Asti attract Gen Z with €300 lifestyle rewards and bold messaging.

The Tommy Hilfiger campaign page on a laptop screen

+86%

Sales Uplift

beating projections by more than 4x.

Holiday Travel That Drives Sales

TLC swapped discounts for $250 travel credit—boosting Tommy Hilfiger sign-ups.

An Electric Ireland campaign website page

+135%

Increase

on competition entries.

Cutting Churn with Powerful Rewards

TLC helped Electric Ireland revamp rewards to boost loyalty and outshine the competition.

A Ferrero promotion being showcased in a store

32%

Sell-Out

at Frankfurt Airport.

From Runway to Rewards

TLC used high-value travel rewards to lift duty-free sales and deepen retailer partnerships.

A Unilever Rinso campaign poster in an underground station

15.5

Million

promotional packs distributed.

Emotion-Driven Sales

TLC replaced generic offers with play-driven experiences, strengthening brand loyalty.

+9%

Uplift

during the campaign.

Making Meal Times, Fun Times

Birds Eye turned meal times into family rewards, lifting sales 9% and inspiring kids to get active.

+40%

Increase

in student accounts year-on-year.

VALUE THAT BUILDS LONG-TERM LOYALTY

TLC introduced a lifestyle-driven rewards programme that resonated with audience interests. 

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RESULTS IN YOUR SECTOR

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